When it comes to promoting your business online, are you confused by some of the platitudes that you hear about what to do and what not to do? Online marketing certainly has a different set of rules than traditional marketing and it is easy to believe everything you hear because for most people, online marketing is undiscovered territory.
In brief, here are five online marketing myths that we can debunk pretty well right here:
1. Content Marketing can be substituted for SEO
This is probably a falsehood promoted by article marketers. The facts are that content marketing is not the only path SEOs use to gain rankings, it is not the best path, and there is usually a long time between posting articles and realizing any ROI for your efforts…that is if you realize any ROI at all.
2. There’s a Difference between White Hat, Grey Hat and Black Hat SEO
The fact is, all SEO is black hat. The more important questions to ask are whether what you are doing is legal or illegal, is it quality or quantity, and is it spammy?
3. Duplicate Content Can Kill You
In some cases this can be true especially if you are copying content from your competitors.Google doesn’t want to show the same result for a keyword search more than once. However there are ways to use duplicate content to your advantage when handled by someone who knows what they are doing.
4. A huge Social Media initiative is required to rank well
Social media presence is industry dependent. It will help with SEO, but not directly. It should be on your list of things to do, but you should just have the basic social accounts set up unless you are in a heavily social niche like pop music, sports, etc.
5. SEO is a dying business
On the contrary, people are using Search Engines more and the fundamental principles are not changing. It is true, however, that after every major algorithm update, a lot of SEOs quit because their techniques no longer work. But SEO will always be needed.
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