Weare, Nottray & Von Martin
Business Consulting

Online Marketing Myths October 27, 2014

When it comes to promoting your business online, are you confused by some of the platitudes that you hear about what to do and what not to do? Online marketing certainly has a different set of rules than traditional marketing and it is easy to believe everything you hear because for most people, online marketing is undiscovered territory.

In brief, here are five online marketing myths that we can debunk pretty well right here:
1. Content Marketing can be substituted for SEO
This is probably a falsehood promoted by article marketers. The facts are that content marketing is not the only path SEOs use to gain rankings, it is not the best path, and there is usually a long time between posting articles and realizing any ROI for your efforts…that is if you realize any ROI at all.
2. There’s a Difference between White Hat, Grey Hat and Black Hat SEO
The fact is, all SEO is black hat. The more important questions to ask are whether what you are doing is legal or illegal, is it quality or quantity, and is it spammy?
3. Duplicate Content Can Kill You
In some cases this can be true especially if you are copying content from your competitors.Google doesn’t want to show the same result for a keyword search more than once. However there are ways to use duplicate content to your advantage when handled by someone who knows what they are doing.
4. A huge Social Media initiative is required to rank well
Social media presence is industry dependent. It will help with SEO, but not directly. It should be on your list of things to do, but you should just have the basic social accounts set up unless you are in a heavily social niche like pop music, sports, etc.
5. SEO is a dying business
On the contrary, people are using Search Engines more and the fundamental principles are not changing. It is true, however, that after every major algorithm update, a lot of SEOs quit because their techniques no longer work. But SEO will always be needed.

Check this out.

Comments Off
Categories: Uncategorized

Identifying Online Scams October 24, 2014

When it comes to online businesses, it is easy to hide behind the anonymity of the Internet. And since you can’t call most online businesses, or go visit them to check out if they are legitimate or not, the caveat “buyer beware” is even more true. As with any financial transaction you do, you must do your due diligence to ensure that you are not participating in some kind of scam..unbeknownst to you of course.

And when there is a lot of money involved, as with online trading, it is easy to see how people can get lured into the push-button mentality. Just push a button and you will make money…so the ads go. But if something were really that easy, would businesses be giving it away? Recently, we’ve seen a lot of Binary trading bot scams which seem to be on the up and up at first glance.  There are some that are top quality, and then there are some that are not what they purport to be.  Here are some things to look out for.

A recent Entrepreneur magazine article went into great detail about what makes a great online business. They talked about new online businesses from the launcher’s perspective and detailed 5 ways to tell if the entrepreneur had a winning idea which they called being “on to something”. As a consumer, you can use these five ways to tell if the online solution you are about to buy is legit or not. These five ways include the idea really solves a problem, the owner is in for the long haul, people are anxious to get their hands on the product, the product is simple and doesn’t need add-ons to make it work, and is it the right product at the right time.

If you can answer yes to these questions about whatever online solution you are considering, then you have taken the first steps to discovering if the item or product could be a potential scam.  The Internet is a vast repository of good stuff and bad.  It is up to you to protect your interests by ferreting out the scams from the real deals.

Comments Off
Categories: Uncategorized

Marketing for Surgeons October 7, 2014

One of our new clients is a surgical group based in and around Milwaukee.  Their practice encompasses a wide range of surgical specialties including pediatric, cardiac and thoracic, general surgery, neuro surgery, opthamology, head and neck, plastic surgery, cosmetic surgery and reconstructive surgery.  They also have transplant surgeons, urology, vascular, orthopedic, oral, endocrine, endoscopic and laproscopic surgeons as well as colon and rectal surgeons and gynecological surgeons.  It is a huge practice, obviously, and has a great many moving parts.  It is understandable that marketing is not high on the list of priorities for this practice.

But in the twenty-first century, marketing is critical for any business or practice that wants to grow or stay in business.  And when, as in the case of the practice, there is no marketing plan in place, there is no strategy for acquiring new patients.  One can argue that good surgeons don’t need marketing; they should be getting new patients from referrals from other doctors.  This was the case in years past when people did not have the access to reviews and resources that the Internet has provided.  There are very few people that will not take a recommendation and vet it out on a review site for something as reasonably priced as a oil change for a car.  Imagine how much research people do when selecting a surgeon for major surgery.

If your practice is not visible online, then doubt will creep in to a potential patient’s mind.  Why is this doctor so hard to find? Why aren’t there any reviews?  Why can’t I find out how much experience he or she has in this type of surgery?  At the same time, competing doctors have their practices visible on the first page of results, building their brands as they build their businesses.  If online marketing is something that your practice has shied away from because you don’t understand it, you don’t have time for it, or you don’t want to pay for it, you do it at the risk of losing every potential patient that is searching online for a solution to their medical issue…and they can be substantial in number no matter what size your city.



For more information on medical marketing, click here.

Comments Off
Categories: Uncategorized